Sales Opportunities for Acme Pet Products Case Study

Sales Opportunities for Acme Pet Products - Case Study Example This was not a problem, as the price of a two week stay in one of the best hotels in the capitol, Animallia, amounted to under $750 US and the cost of living is very low. Before traveling, I made appointments by telephone with the Minister for Tourism and Culture and the mayors of the five main coastal resorts, who were all agreeable to meetings with me in Animallia. Findings: A small country, covering 122 square miles, the island Republic of Felinacaneria lies 65 miles off the North West African Coast, in the North Atlantic Ocean. The climate is hot to warm, year round, with little rainfall and an arid terrain. The main income is derived from tourism, some fishing and wine. The currency is the bonio, worth 50 cents US, and while the economy is sound, wages are low, comprising $600-700 US per month. The population is 362,000 with 100,000 living in the capitol. There are five main tourist resorts and these, together with Animallia, provide most employment for the working population, about two fifths of overall population. As mentioned earlier, each family owns at least one dog and two cats. (See Table 1.) The Min... I also hoped to forecast sales opportunities available there. This project was proposed, authorized and agreed by CEO, George McIllicuddy and was limited to a budget of $5000 US and a timespan of two weeks. This was not a problem, as the price of a two week stay in one of the best hotels in the capitol, Animallia, amounted to under $750 US and the cost of living is very low. Before traveling, I made appointments by telephone with the Minister for Tourism and Culture and the mayors of the five main coastal resorts, who were all agreeable to meetings with me in Animallia. Findings: A small country, covering 122 square miles, the island Republic of Felinacaneria lies 65 miles off the North West African Coast, in the North Atlantic Ocean. The climate is hot to warm, year round, with little rainfall and an arid terrain. The main income is derived from tourism, some fishing and wine. The currency is the bonio, worth 50 cents US, and while the economy is sound, wages are low, comprising $600-700 US per month. The population is 362,000 with 100,000 living in the capitol. There are five main tourist resorts and these, together with Animallia, provide most employment for the working population, about two fifths of overall population. As mentioned earlier, each family owns at least one dog and two cats. (See Table 1.) 2. Pets and Population Distribution Figures -Table 1 Place Families Dogs Cats Animallia 20,000 1 2 Candia 10,200 2 2 Chocola 9,200 1 2 Marshmalla 9,400 1 3 Angelica 9,600 1 2 Hershia 9,000 1 2 Rural Areas 5,000 2 4 Source 2005 Census, Government House, Animallia As can be seen, the cat and dog population is large and ever growing, constituting a lot of waste and possible health and hygiene threats. The Minister

Marketing plan for the healthcare entity (smoking campaign) Assignment

Marketing plan for the healthcare entity (smoking campaign) - Assignment Example This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of smokers in the country, the ages of individuals involved in this unpleasant practice have been getting younger. To address the issue, Healy, et al. has inferred that the challenge for health promotion strategists is to seek for messages, delivery strategies, and techniques that will concentrate on the worsening issue of cigarette smoking and properly link it with the identified targeted areas. The appropriate communication channel has to be identified to reach out to the youth population. There have been reports that in the United Arab Emirates (UAE) and in other Middle Eastern countries, ages of people who have been developing certain lung diseases have been getting younger. In the UAE, lung cancer has been identified a common illness among the male population, as well as in other Arab countries. (Abid 2011). Furthermore, experts have projected that this case will be getting worse in the years to come. Experts have considered smoking as the main reason for the quick spreading of lung diseases in the UAE. Middle East patients had garnered the highest percentage of